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In July 2023, Iranian Mehr News Agency reported « experts from Douyin » will meet Iranian business in Tehran to enable Iranian exports to China. It was also the most-downloaded app on Apple’s App Store in 2018 and 2019, surpassing Facebook, YouTube and Instagram. TikTok was downloaded over 104 million times on Apple’s App Store during the first half of 2018, according to data provided to CNBC by Sensor Tower.
Content promoting cosmetic surgery is popular on TikTok and has spawned several viral trends on the platform. Women’s apparel can roughly be divided into petite, straight, and plus sizes, leaving gaps in between. « Midsize » fashion gained greater exposure on TikTok after many creators opened up about not able to find clothing sizes that fit them well. These hashtags have amassed 4.6 million and 4.5 million posts, respectively, according to the platform. Food-related content on TikTok is often categorized under the hashtags #TikTokFood and #FoodTok. In 2023, a trend emerged where streamers acted as if they were video-game characters following prompts from their viewers.
In October 2022, TikTok was reported to be ruhtinas planning an expansion into the e-commerce market in the US, following the launch of TikTok Shop in the United Kingdom. In May 2021, TikTok appointed Shou Zi Chew as their new CEO who assumed the position from interim CEO Vanessa Pappas, following the resignation of Kevin A. Mayer on 27 August 2020. In the United States, Jimmy Fallon, Tony Hawk, and other celebrities began using the app in 2018.
Competition with other platforms
On 21 December 2024, Albanian Prime Minister Edi Rama announced that the Albanian government will shut down TikTok in 2025 for at least a year, following a deadly incident in November 2024 in which a teenager fatally stabbed another teen after a dispute that began on the platform. A Meta spokesperson defended the effort, saying that all platforms, including TikTok, should face equal scrutiny. An investigation in 2025 found that TikTok was profiting from sexual livestreams in Kenya involving minors, with teenagers as young as 15 using the platform to solicit explicit content. The Guardian website removed the letter after displaying it for more than 20 years, and TikTok began issuing takedowns of videos featuring the letter. US lawmakers wanting to ban TikTok accused the platform of pushing pro-Hamas and pro-Palestine content. Several former employees of the company have claimed of poor workplace conditions, including the start of the workweek on Sunday to cooperate with Chinese time zones and excessive workload.
The developer indicated that this app supports the following accessibility features. The developer, TikTok Ltd., indicated that this app supports the following accessibility features to help make common tasks in the app faster and easier to complete. Enjoy a better video browsing experience on our enhanced feed. ■ Be entertained and inspired by a global community of creatorsMillions of creators are on TikTok showcasing their incredible skills and everyday life. ■ Pause recording multiple times in one videoPause and resume your video with just a tap. TikTok had earlier drawn criticism for hosting content by organized crime groups promoting the gang lifestyle and fights.
Features
Users also can set specific videos to either « public », « friends only », or « private » regardless if the account is private or not. Content is curated by TikTok’s artificial intelligence depending on the content a user liked, interacted with, or searched. On 18 April 2024, Notes first released to users in Canada and Australia for limited testing. Many platforms and services, including YouTube Shorts, began to imitate TikTok’s format and recommendation page.
Addiction and mental health
- In 2022, Turkey’s Financial Crimes Investigation Board (MASAK) initiated a probe into TikTok in relation to millions of dollars in fund transfers involving TikTok accounts that were suspected of money laundering or terrorism financing.
- This is a concern as many of TikTok’s audience are younger children, whose brains are still developing.
- It would also digitally sign software code, approve updates, and oversee content moderation and recommendation.
- In June 2021, TikTok made an apology after a shock video, showing a girl dancing which then cuts to a graphic scene of a man being beheaded by a saw, went viral.
- If an eligible creator’s video reaches the top 4%, they will receive a 50% share of the revenue from ads displayed with the video.
- Some of the recordings were made during consultations with Booz Allen Hamilton, a US government contractor.
- TikTok’s unique platform organization, of spontaneous peer-peer information sharing, has enabled its utilization for community-engaged, digital knowledge mobilization and exchange between social justice communities.
To combat misinformation in the 2022 midterm election in the US, TikTok announced a midterms Elections Center available in-app to users in 40 different languages. It reported that in the second half of 2020, over 340,000 videos in the US about election misinformation and 50,000 videos of COVID-19 misinformation were removed. In April 2020, the government of India asked TikTok to remove users posting misinformation related to the COVID-19 pandemic. TikTok responded by taking down videos with content that violated their community guidelines.
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This led many creators to stop creating new content which they were not already contractually obligated to create. In December 2022, it was reported that a cosmetic surgery procedure known as buccal fat removal was going viral on the platform. TikTok has banned the advertising of cosmetic surgeries on the platform but cosmetic surgeons are still able to reach large audiences using unpaid photo and video posts. In April 2022, NBC News reported that surgeons were giving influencers on the platform discounted or free cosmetic surgeries in order to advertise the procedures to their audiences. By January 2021, the hashtag #nosejob had accumulated 1.6 billion views, #nosejobcheck had accumulated 1 billion views, and the audio used in the #NoseJobCheck trend had been used in 120,000 videos. Realistic videos about how differently pieces of garment fit on a model compared to how they fit on a typical consumer resonated with many who had believed that they were alone in their struggle.
Project Clover
- A TikTok spokesperson reiterated the platform’s efforts to countering « violent » and « hateful » organizations’ content and cooperating with police.
- TikTok has come under scrutiny due to data privacy violations, mental health concerns, misinformation, offensive content, addictive algorithm, and its role during the Gaza war.
- TikTok announced a « family safety mode » in February 2020 for parents to be able to control their children’s presence on the app.
- In August 2022, software engineer and security researcher Felix Krause found that in-app browsers from TikTok and other platforms contained codes for keylogger functionality but did not have the means to further investigate whether any data was tracked or recorded.
- In March 2023, TikTok introduced a dedicated feed for science, technology, engineering, and mathematics (STEM) content.
TikTok raised the minimum age for livestreaming from 16 to 18 after a BBC News investigation found hundreds of accounts going live from Syrian refugee camps. As of January 2026, the features are only available in certain regions, including the United States and Canada. Despite safety concerns, TikTok began rolling out photo, video, and voice messaging around 2025.
Project Texas
It covers the « top 4% of all videos on TikTok » and is only available to creators with more than 100,000 followers. In October 2021, TikTok launched a test feature that allows users to directly tip certain creators. Private content remains visible to TikTok but is blocked from TikTok users who the account holder has not authorized to view their content. TikTok’s algorithm leverages this insight to present similar content, creating an environment that users often find hard to disengage from. While typical platforms focus on active user actions like likes, clicks, or follows, TikTok monitors a wider array of behaviors during video viewing.
In September 2021, the Ireland Data Protection Commission (DPC) launched investigations into TikTok concerning the protection of minors’ data and transfers of personal data to China. The US Attorney for the Eastern District of Virginia reportedly subpoenaed information from ByteDance regarding its surveillance of journalists on TikTok. In December 2022, ByteDance confirmed after internal investigation that the data of two journalists and their close contacts had been accessed by its employees from China and the United States.
In response to the allegations, the company noted that they were committed to allowing employees « support and flexibility ». Another employee noted that working at the company caused her to seek marriage therapy and lose an unhealthy amount of weight. One female worker complained that the company did not allow her adequate time to change her feminine hygiene product because of back-to-back meetings. The company has a stated policy of working from 10 AM to 7 PM five days per week (63 hours per week), but employees noted that it was encouraged for employees to work after hours. In November 2022, Australia’s medical regulatory agency, the Therapeutic Goods Administration (TGA) reported that there was a global shortage of the diabetes medication Ozempic.
Doctors suggested that the cause may be a social one as users who consumed content showcasing various tics would sometimes develop tics of their own, akin to mass psychogenic illness. Many were also concerned with the app affecting users’ attention spans due to the short-form nature of the content. ByteDance responded by adding a kids-only mode to TikTok which blocks the upload of videos, the building of user profiles, direct messaging, and commenting on others’ videos, while still allowing the viewing and recording of content. In August 2020, The Wall Street Journal reported that TikTok tracked Android user data, including MAC addresses and IMEIs, with a tactic in violation of Google’s policies. The company said its algorithm tracks interests not identity, and non-LGBT users also view such content.
Since 2021, TikTok has created « election centres » on its platform leading up to European Parliament elections. This increased potential Web traffic linked to the riddle posters’ accounts on OnlyFans. Other TikTok creators have spoken out against accepting sponsorship deals indiscriminately and criticized those who posted undisclosed FeetFinder ads.
